About 

ah!insight was set up in 2019 by Adam Hankinson, to deliver strategic yet nimble qualitative research that 

uncovers deeper human truths, with the principal aim of inspiring confident commercial decisions.


We work with three audiences:

Brand owners

Delivering research solutions in UK and Internationally designed to unlock business growth opportunities. We work closely with clients to understand the issues, and design and carry out bespoke solutions tailored to your needs and situation.

Creative / design / innovation agencies

Acting as a ‘bolt-on’ strategic insight partner, we are very flexible to your needs, from running and managing full research projects, to providing consultancy support for any specific insight needs, to empowering internal teams to deliver effective insights themselves.

Research agencies

Providing senior project support for research agencies, including full management and delivery of projects, big or small, or support at any point of the project lifecycle. Including fieldwork in English and Spanish speaking countries.

About Adam Hankinson:

Adam Hankinson has spent many years leading international engagements for award-winning strategic research

consultancies (namely Incite and 2CV), following an early career in advertising planning (TBWA). 
Adam is hugely passionate about consumer behaviour, having done a degree in Psychology

and postgraduate professional development study in advertising and consumer behaviour. 


A highly experienced moderator, he has researched over 10,000 people in
many corners of the world and is bilingual English Spanish.

He applies strategic consultancy tools and techniques as well as Behavioural Economics 

 to contextualise findings and to help prompt brand decisions.  




Broader network: 


ah! Insight works with a trusted global network of consultant partners, as well as recruiters, technology/platform providers, creatives and film makers that are brought into projects according to specific markets, sectors or audiences.

Whilst our offer is primarily qualitative, we also run integrated Qual and Quant research, through close partnerships with quantitative experts, as well as other broader insight specialists (neuroscientists, semioticians, behavioural economists).