A strategic insights consultancy delivering deep human truths that inspire confident commercial decisions.

Aiming to make a positive difference to business, people and the planet.

We work with three audiences:

Brand owners

Delivering research solutions in UK and Internationally designed to unlock business growth opportunities. We work closely with clients to understand the issues, and design and carry out bespoke solutions tailored to your needs and situation.

Creative / design / innovation agencies

Acting as a ‘bolt-on’ strategic insight partner, we are very flexible to your needs, from running and managing full research projects, to providing consultancy support for any specific insight needs, to empowering internal teams to deliver effective insights themselves.

Research agencies

Providing senior project support for research agencies, including full management and delivery of projects, big or small, or support at any point of the project lifecycle. Including fieldwork in English and Spanish speaking countries.


Adam Hankinson founded ah! Insight after almost two decades at award-winning strategic research consultancies (namely Incite and 2CV) and an early advertising planning career.

Hugely passionate about consumer behaviour, with a degree in Psychology and postgraduate professional development in advertising and consumer behaviour, Adam has researched over 10,000 people in many corners of the world.

Adam applies strategic consultancy tools and techniques to contextualise findings and to help prompt brand decisions.

Broader network: 

ah! Insight works with a trusted global network of consultant partners, as well as recruiters, technology/platform providers, creatives and film makers that are brought into projects according to specific markets, sectors or audiences.

Whilst our offer is primarily qualitative, we also run integrated Qual and Quant research, through close partnerships with quantitative experts, as well as other broader insight specialists (neuroscientists, semioticians, behavioural economists).