Deep diving into consumers’ worlds to see how they use and think about products, brands and services.
Using a host of technology platforms and apps, simulating familiar social media platforms to put consumers at ease.
Our service offer
Services
Our key areas of enquiry:
Providing strategic support to clients across the business lifecycle, from proposition creation through to launch strategies and beyond. Supporting both consumer and business-to-business audiences.
- NPD and innovation
- Brand development and positioning
- Packaging
- Campaign and communication development
- Shopper and channel marketing
Our research techniques
We are experts in a wide range of online and face to face methodologies tailored to specific problem areas or audiences.
Online communities
Ethnography
Uncovering in-the-moment consumer behaviours, need and pain points, using observational techniques.
From spending a few hours up to weeks witnessing people in their environments to deliver richer insights.
Co-creation and creative workshops
Providing a controlled, creative forum for stakeholders to interact with and learn from their customers or experts and to develop creative solutions to issues.
Focus groups
Focus groups often can’t be beaten for their ability to deliver constructive, generative feedback.
Using specialist recruitment and moderation techniques, we dig into emotional response.
Depth Interviews
In person or virtually via screen sharing/video call.
Shopper intercepts
Immersion into retail environments to experience and understand retail trends, needs and frustrations.
Conducted via shopper intercepts or accompanied shop-alongs.
Stakeholder workshops
Bringing teams together to stimulate ideas and activate plans.
Providing anything from short post-debrief session to standalone two-day workshops.
Training
Our partnership approach means we are happy to train client teams to run their own research, enabling them to get closer to customer and stakeholders.